Meet the Betterment Team

Goal: A behind the scenes look at the people who make Betterment run. We aimed to generate social impression and engagement, and create videos that would be attractive to both potential talent, as well as potential customers. I worked with production company StarBex, our Brand Creative team, and our Web Ex team to create a set of 12 videos highlighting Betterment employees. These were distributed on owned social channels as well as placed on the Careers Page of the Betterment site.