Pride Month Content

For Pride month in 2021, the marketing team and the BetterPride ERSG came together to create a campaign showcasing the importance of financial planning within the LGBTQ+ community. As the project owner, I sourced the influencers, conducted interviews, and wrote long-form blog content as well as short form social media content. The campaign resulted in 100k+ organic impressions across our social media and website, and was even a recruitment tool for candidates going through the companies’ interview process.