Why Saving for College isn’t a Pass-Fail Proposition

With the goal of creating content that connects emotionally to the target demographic of new parents, the Content Team and the Financial Planning team collaborated on an article about saving for college. With such a charged topic, and knowing that many parents may still be paying off student loans themselves, we took an understanding, but empowering tone. This piece of content was distributed on organic social media channels as well as through our monthly email newsletter to existing customers. It also served to set the stage for a 529 Product launch coming later in the year.