Crypto at Betterment: UGC video campaign

With the launch of Crypto Investing by Betterment, I worked with the agency Creatorly and personal finance influencers, MoneyCoachVince and CorporateGirlTherapy to create a collection of 6 UGC style videos. The goal was to provide short and snappy videos that would connect with our target audience of investors. I provided a brief for the project, got buy in from our CMO and CEO, supervised the concepting and creative direction of each video, and ultimately saw these videos through a lengthy approvals process that met all regulatory requirement, while maintaining a social-first approach.