Hey, I’m Sumaya.

NYC based social media strategist and UGC content creator.

About Me 👋🏼

I’m a freelance marketer who loves to humanize brands and simplify complex topics. I specialize in working with finance brands, entrepreneurs, and mental health companies and providers. With 7+ years of experience in social media marketing, I’ve worked with brands just starting an organic marketing presence and companies with 2+ million followers across multiple platforms. I’m excited to work with you to create compelling, entertaining, and informative content that builds brand trust and affinity with your followers.

Past clients

  • Her First $100K

  • Wealthfront

  • Betterment

  • ACT Theatre

  • Seattle International Film Festival

Social Media Strategy

Are you a brand looking for a refreshed social media strategy? This package is a 4 week commitment that includes:

  • An onboarding meeting to discuss your current approach and goals for your brand’s social media presence.

  • A strategy period where I define your brand voice, target audience, content pillars, growth tips, and more.

  • A review meeting where we go over the strategy in detail and answer your questions so that you leave crystal clear on what to do next.

Reach out

Services

Social Media Management

For brands needing help with the day-to-day content creation, posting, and analytics for your social media channels. This is a monthly retainer that includes:

  • An onboarding process where we go over your current process and goals, and I create a custom social media strategy for your brand.

  • 1-3 platforms fully managed.

  • 3-5 posts per platform every week.

  • Daily DM management and engagement.

  • Monthly social media analytics reporting, so you know what’s working and your areas of opportunity.

  • Check-in calls to go over your content calendar, post ideas, and analytics.

Inquire Here

UGC Content Creation

Need organic content or paid ads for your brand on TikTok or Instagram? I’ve got you. UGC content is completely custom to each brand and campaign but generally includes a set number of ready to post videos, with 2-3 rounds of script & content revision.

I specialize in working with brands in the following verticals:

  • Finance / fintech

  • Saas

  • Mental Health and Wellness

  • Pets

  • Travel

  • Home Decor

UGC Portfolio Coming Soon

Let’s chat

Want to know more about services, monthly retainers, and working together? Send me an email and I’ll be in touch.